Luxaviation ONE Appoints Helen Hollis as Managing Director USA
On Wednesday 21 January 2026, Luxaviation ONE, part of the Luxembourg-headquartered business aircraft operator Luxaviation Group, announced the appointment of Helen Hollis as its new Managing Director USA.
This reportedly marks a key milestone in Luxaviation ONE’s growth strategy and the expansion of its client-first charter platform across the United States.
According to Luxaviation, the appointment reflects a long-term, multi-million dollar investment from the group into the US market.
Helen Hollis brings more than fifteen years of experience in the air charter industry, with expertise in passenger charter operations, key account management and senior leadership roles across the Americas. Her career includes executive leadership positions at leading global charter organisations, notably as Senior Vice President Passenger Charters – Americas at Chapman Freeborn.
In her new role, Helen Hollis will lead the expansion of Luxaviation ONE’s US market presence, strengthening its charter offering and reinforcing its global capabilities. A core focus will be the development of an experienced US-based team with deep industry knowledge and a client-first mindset to support private jet charters, group passenger flights and cargo solutions. This strategic team build-up is expected to enable Luxaviation ONE to respond to a broader and more diverse range of client needs while maintaining “the highest standards of service, reliability and discretion“, supported by Luxaviation Group’s self-developed AI tools, designed to enhance speed, precision and scalability as the US platform grows.
Helen Hollis
Managing Director USA, says
“I am thrilled to join Luxaviation ONE at such an exciting moment in its development. As we expand our US operations, we are strengthening the company’s global charter platform and broadening the solutions we offer our clients. Working alongside our CEO, Romain Alati, and a highly experienced team, our focus will be on delivering flexible, reliable and truly personalised charter solutions across private jet, group passenger and cargo services to meet the evolving needs of our clients in the US and beyond.”
Romain Alati
CEO of Luxaviation Group, comments
“Helen’s appointment marks an important step in the continued development of Luxaviation ONE in the United States, one of our key strategic markets. Her deep experience in the charter sector, strong leadership capabilities and understanding of complex client requirements make her ideally positioned to build and lead our US operations.”
Patrick Hansen
CEO of Luxaviation Group, says
“The United States is the largest business aviation market in the world and a multi-billion-dollar industry, and our sizeable investment in Luxaviation ONE’s USA platform reflects the scale of that opportunity and embraces changing realities of today’s geopolitical and economic environment. Helen’s appointment underscores our commitment to growth and operational excellence in this crucial market. She also brings a strong female leadership presence to a niche that has historically been male dominated, an asset as we continue to build a modern, high-performing organisation…”
The Luxaviation ONE team will grow from eight members by the end of 2025 to sixteen by the end of 2026, blending seasoned professionals from within the Group with new industry specialists.
About the Luxaviation Group
Since 1964, the Luxaviation Group has been tailoring private travel experiences for a global clientele. Founded by André Ganshof van der Meersch, a Belgian entrepreneur, pilot and nobleman our sixty year history still proudly takes flight with our commitment to creating excellence through visionary, pioneering and innovative private aviation experiences.
Luxaviation is headquartered in Luxembourg, a country renowned for its rich history, strategic importance, and economic prowess in Europe. The Group is comprised of top-of-the-line aviation brands: Luxaviation, Starspeed, and ExecuJet. Our more than 1300 employees work in an around-the-clock operation on five continents, delivering stellar service in the areas of aircraft management for private and commercial aircraft, private air charter services, and managing an FBO network of over 110 facilities around the world.
Ever innovative in spirit, the group has leveraged its global perspective, carrying the value of its founder into its transformation as the world’s premier luxury experience travel company. Through the development of bespoke luxury travel packages, various ventures, and our very own Luxaviation Client Service Training Academy, we are honoured to evolve our brand in keeping with the ever-changing luxury travel landscape.
Luxaviation considers corporate sustainability as an integral part of its business strategy. The company integrates sustainability into its decision-making processes, actively handling social and environmental concerns and continuously seeking to improve its operations.
